Jayson Wilkinson – Marketing and Content Professional

Jayson Wilkinson

VIDEO & PODCAST STRATEGY ♦ EPISODIC CONTENT DEVELOPMENT

DEMAND GENERATION ♦ TECHNICAL AUDIENCE ENGAGEMENT

A hands-on Senior Content Marketing Manager with deep expertise in developing and executing video-first content strategies for global technology brands. A creative storyteller with a proven record of building high-performing content engines, launching successful episodic video and podcast series, and driving millions of organic views. Adept at translating complex technical topics (including AI, SaaS, and data science) into compelling narratives that engage C-level and developer audiences across the entire marketing funnel.

• Owned and launched multiple YouTube and Podcast series, resulting in millions of engagements.
• Led, coached, and mentored a team of 3 content strategists, managing a content calendar of deliverables and developing their skills in creating content for all stages of the marketing funnel.
• Owned the content strategy for the 2022 NI Connect keynotes and technical sessions for over 700 in-person attendees and over 14000 virtual attendees, contributing to over $10M in sales pipeline.

Core Competencies

Marketing & Competitive Research ♦ Team Leadership & Management ♦ Cross-Functional Collaboration

Digital Content Strategy ♦ Content Calendar Management ♦ Video Production & Direction

Speech/Script Writing ♦ Brand Storytelling SEO & AI ♦ Search Strategy ♦ Marketing Automation

Work Experience

Marketing Consultant                                                                                                   May 2025 to Present

6Sigma.us – Austin, TX (Remote)

• Used a creative approach to make video and other content using both Adobe tools and AI-based tools such as n8n, ChatGPT, Google Gemini, and others to maintain the company’s #1 Google rank.
• Drove brand consistency across the customer experience by mapping the entire customer journey and developing a content strategy to ensure a cohesive narrative at every touchpoint.
• Used performance analytics to determine GTM strategy.

Director of Marketing                                                                                                                 March 2023 to May 2025

Testeract – Austin, TX (Remote)

• Developed a multi-channel GTM campaign with a webinar series, videos, and eBooks that increased leads by 900%
• Developed a demo for trade shows and for sales to use when explaining difficult technical concepts, influencing over 4 million in revenue. 
• Drove over 100 leads per quarter through partner-related digital events such as co-sponsored user groups.

Communications Specialist for NI CTO                                                                       Sept. 2022 to March 2023

NI – Austin, TX

• Worked directly with the Chief Technical Officer, developing internal and external communications promoting the NI brand with an emphasis on data science, AI, SaaS, and machine learning.
• Developed and wrote thought-leadership speeches, landing pages, articles, and video content to promote the brand, the executives inside the company, and the switch to a SaaS approach.

Content Strategy Manager                                                                                                         June 2021 to Sept. 2022

NI – Austin, TX

• Used content marketing to drive over 5,000 organic engagements through podcasts, short videos, and articles.
• Influenced $10M+ in revenue by leading messaging strategy, planning, and execution for NI Connect keynotes and sessions, attracting 800+ in-person attendees and 14,000+ virtual viewers.
• Drove the creation of content for Saas products to help potential customers understand the value.
• Built and managed a high-performing content strategy team, fostering a culture of creativity and accountability to drive a unified brand narrative across all marketing channels.

Video Production Manager and Content Strategist                                                                     June 2006 to June 2021

NI – Austin, TX

• Architected a streamlined production workflow for video and podcasts, reducing creation time by 80% and enabling the launch of multiple episodic series.
• Created key video assets for the successful NI rebrand in 2020.
• Drove over 2 million views by standing up several strategic YouTube channels.
• Received multiple Silver and Bronze Telly awards for direction, editing, and writing.

Staff Mechanical Engineer                                                                                                          June 2004 to June 2006

NI – Austin, Texas

• Supported engineering design development through conceptualization, analysis, and simulation of prototypes and 3D computer models.
• Owned mechanical product creation from concept to production for a portfolio of products.

Product Marketing Manager                                                                                                      May 2000 to June 2004

NI – Austin, TX

• Defined the long-term brand vision and go-to-market strategy for a key product portfolio, creating a consistent narrative that sustained 15-20% growth over four years.
• Collaborated with sales and R&D to develop pricing and feature plans.
• Developed a partner program as well as plans for demand generation, search engine optimization (SEO), and new product introduction.
• Published over thirty contributed articles to trade publications to enhance the NI brand and global marketing efforts.

education

BS, Mechanical Engineering, Brigham Young University – Provo, UT

Technical Skills

Moz, Ahrefs, Google HubSpot CRM, ChatGPT, Gemini, n8n, Adobe Creative Suite, Video,  Audio